Tech & Engineering Camp
Project Overview:
Crossover Education partnered with the Tech and Engineering Summer Camp hosted by the University of Fribourg to expand its international presence, focusing on China and Latin America. The goal was to increase visibility, build strategic partnerships, and drive student recruitment through targeted marketing, outreach, and localized content creation.
Client Testimonial (Joanna Nseir, Professor at HEIA-FR):
“Luis Matte is a passionate and energetic leader in international education. His positive energy and dedication to connecting students and institutions globally are truly inspiring. As the founder of Crossover Education, he consistently brings creativity and expertise to every project. I highly recommend him!”
Scope of Work:
- Market Research & Lead Generation: Conducted extensive market research on 48 top-tier schools in Beijing and Shanghai, gathering direct contacts for over 500 professionals in decision-making roles.
- Strategic Outreach: Used tools like LinkedIn Sales Navigator to connect with key stakeholders, resulting in meetings with decision-makers and potential partnerships.
- Content Creation & Brand Awareness: Developed localized content for platforms like WeChat, Xiaohongshu, and LinkedIn, to drive awareness in both the Chinese and international markets.
- In-Person Engagement: Held meetings and consultations with schools in China (Beijing, Shanghai, Tianjin) and expanded outreach into the Chilean market through LinkedIn promotions and corporate engagement.
- Consultancy & Market Insights: Provided expert consultancy on cultural nuances, strategic entry into the Chinese market, and tools to improve the camp’s presence in international markets.
Key Results:
- Market Expansion: Identified key decision-makers at 48 top international schools across Beijing, Shanghai, and Tianjin, resulting in valuable leads and opportunities for future recruitment.
- Concrete Leads & Outcomes:
- Successful meetings with schools like Keystone Academy, Yinghua International School, and the Lycée Français de Shanghai.
- Created a promising entry point into the Chilean market, demonstrating the camp’s appeal to Latin American families.
- Content Impact: Generated significant engagement with over 5,000 impressions across platforms like LinkedIn and Xiaohongshu, expanding the camp’s visibility in new regions.
- Strategic Insights: Delivered essential reports on the Chinese market and cultural insights, ensuring effective outreach strategies.
Challenges:
- While initial engagement was positive, establishing a lasting presence in new markets like China and Chile will require sustained efforts and relationship-building.
- The relatively modest initial results highlight the importance of continued efforts to gain trust and traction in these competitive markets.
Future Steps:
- Long-Term Collaboration Proposal: Transition into a continuous partnership for sustained growth and student recruitment, possibly through a retainer-based model or long-term employment.
- Market Development: Continued engagement in China and Chile with regular follow-ups and tailored campaigns to maintain momentum.
