Online Chinese Lessons
Project Overview:
Crossover Education has partnered with Beijing Language and Culture University (BLCU) to support student enrolment in Master’s degree programs and online Chinese language courses. Through a robust marketing strategy, we’ve increased visibility and enrolment, particularly focusing on Latin American audiences and European prospects.
Client Testimony: Luis, Crossover Education CEO, not only knows about Chinese culture and our language as our University expects, but he is also deeply familiar with marketing strategists tailored for Western studies. Thanks to his efforts, our lessons have attracted many new students.
Scope of Work:
- Targeted Marketing Campaigns: Designed and implemented extensive marketing campaigns aimed at Latin American students, with content in Spanish, and European students, with content primarily in English.
- Multi-Platform Engagement: Utilized LinkedIn, Instagram, and massive email campaigns to create awareness and engagement. Consistent social media posts helped maintain visibility and drive interest.
- Content Creation for HSK Learners: Developed and published a specialized book for learners of the HSK exam, enhancing learning resources and increasing engagement with prospective students.
- Result-Oriented Outreach: The campaigns focused on targeted, high-impact strategies to effectively reach potential students interested in BLCU’s programs.
Key Results:
- Successful Enrolment: Successfully enrolled 3 students into BLCU’s Master’s degree programs and 3 into their online Chinese courses.
- Increased Brand Awareness: Elevated the university’s visibility in the Latin American and European markets, with a consistent online presence across major social media platforms.
- HSK Learner Engagement: The creation of the HSK learner’s book contributed to higher engagement and a more tailored approach to the Chinese language learning process.
Future Plans:
- Sustained Recruitment Efforts: Continuation of marketing campaigns to increase enrolment, with ongoing outreach and content creation to attract even more international students.
- Expanded Resources for Language Learners: Develop additional educational resources and content to further support students’ language learning journeys and engagement with BLCU.
