Les Elfes International
Project Overview:
Crossover Education partnered with Les Elfes International to promote their Winter and Summer Camp 2025 to a broader audience, particularly in Chile. The project involved strategic marketing, outreach to schools, and direct engagement through events to generate leads and foster international partnerships.
Client Testimonial (Feedback from Alexandra Stettler):
“The event was a great success, with strong participation from key schools in Chile. The interest shown, particularly from Trewhela’s School, is promising. We are excited to continue working with Luis and Crossover Education in the future.”
Scope of Work:
- Market Research & Lead Generation: Luis Matte – Crossover Education Business Developer, conducted thorough research to identify key schools and stakeholders in Chile, targeting decision-makers such as school counselors and principals.
- Email Campaign: An extensive email campaign was launched to introduce the camp to over 2000 potential leads, creating awareness and interest.
- In-Person Meetings & School Roundtables: Multiple school meetings were organized during a visit to Chile, including a roundtable discussion with key schools such as Colegio Villa María Academy, Trewhela’s School, and Colegio Saint Joseph School.
- Promotions: Utilized social media channels (LinkedIn, Instagram, WeChat) and newsletters to promote the camp, leveraging Crossover Education’s audience and network.
- Offline Event: A high-profile event was organized at the W Hotel in Santiago, Chile, which generated significant interest from several schools, further building connections for Les Elfes.
Key Results:
- Successful generation of leads from top Chilean schools, with strong interest from Trewhela’s School and The Mayflower School.
- Engaged over 25 attendees in the roundtable discussions and one-on-one meetings.
- Built a CRM with detailed segmentation for future campaigns, allowing for more targeted outreach.
- Received positive feedback on the camp’s potential from multiple schools, with some expressing interest in sending groups of students.
Challenges:
- Some schools expressed concerns regarding affordability for their students, though they were open to discussing group enrollments.
- Some of the smaller schools did not have the capacity to send large groups, but showed personal interest.
Future Steps:
- Follow-up meetings to explore group enrollment opportunities (10 students per school).
- Potential for a continued relationship with interested schools for future camp sessions.
- Exploring other niche markets (e.g., Chinese market).
